Rao, K. R. M. (2011). Services marketing (2 edition.).
Chicago Edition CitationRao, K Rama Mohana. Services Marketing. 2 edition. Pearson Education, Delhi, 2011.
Cita MLARao, K Rama Mohana. Services Marketing. 2 edition. 2011.
Atenció: Aquestes cites poden no estar 100% correctes.