Customer relationship management: Integrating marketing strategy and information technology

Míreanna Comhchosúla

• Customer relationship management: Integrating marketing strategy and information technology
  le: Zikmund, William G, et.al
• Handbook of customer relationship marketing
  le: Stone, Merlin, et al
  Foilsithe: (2004)
• Customer relationship management : the foundations of contemporary marketing strategy
  le: Baran, Roger J;Gaika, Robert J
  Foilsithe: (2014)
• Customer relationship management : concepts and technologies
  le: Buttle, Francis
  Foilsithe: (2013)
• Customer relationship management
  le: Lawrence, Antony
  Foilsithe: (2010)