Customer relationship management: Integrating marketing strategy and information technology

Antzeko izenburuak

• Customer relationship management: Integrating marketing strategy and information technology
  nork: Zikmund, William G, et.al
• Handbook of customer relationship marketing
  nork: Stone, Merlin, et al
  Argitaratua: (2004)
• Customer relationship management : the foundations of contemporary marketing strategy
  nork: Baran, Roger J;Gaika, Robert J
  Argitaratua: (2014)
• Customer relationship management : concepts and technologies
  nork: Buttle, Francis
  Argitaratua: (2013)
• Customer relationship management
  nork: Lawrence, Antony
  Argitaratua: (2010)