APA Edition Citation

Zikmund, W. G. (2010). Customer relationship management: Integrating marketing strategy and information technology.

Chicago Edition Citation

Zikmund, William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. John Wiley & Sons: New York, 2010.

MLA Edition Citation

Zikmund, William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. 2010.