Sheth, J. N. U. (2012). Legends in Marketing: Philip Kotler : Vol. 5 Strategic marketing.
Chicago Edition CitationSheth, Jagdish N; Urban. Legends in Marketing: Philip Kotler : Vol. 5 Strategic Marketing. Sage Publications, 2012.
MLA Edition CitationSheth, Jagdish N; Urban. Legends in Marketing: Philip Kotler : Vol. 5 Strategic Marketing. 2012.
Warning: These citations may not always be 100% accurate.