Legends in Marketing : Philip Kotler : Vol. 3 Creating and managing the product mix

Bibliographic Details
Main Author: Sheth, Jagdish N; Sankar, Venkatesh
Format: Printed Book
Published: Sage Publications 2012
Subjects:
Marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: X62k P9(R)
Copy R Live Status Unavailable

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