Sheth, J. N. S. (2012). Legends in Marketing: Philip Kotler : Vol. 3 Creating and managing the product mix.
Chicago ZitierstilSheth, Jagdish N; Sankar. Legends in Marketing: Philip Kotler : Vol. 3 Creating and Managing the Product Mix. Sage Publications, 2012.
MLA ZitierstilSheth, Jagdish N; Sankar. Legends in Marketing: Philip Kotler : Vol. 3 Creating and Managing the Product Mix. 2012.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.