Sheth, J. N. S. (2012). Legends in Marketing: Philip Kotler : Vol. 3 Creating and managing the product mix.
Chicago Edition CitationSheth, Jagdish N; Sankar. Legends in Marketing: Philip Kotler : Vol. 3 Creating and Managing the Product Mix. Sage Publications, 2012.
MLA Edition CitationSheth, Jagdish N; Sankar. Legends in Marketing: Philip Kotler : Vol. 3 Creating and Managing the Product Mix. 2012.
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