Sheth, J. N. B. (2012). Legends in Marketing: Philip Kotler : Vol. 2 Analytical marketing.
Chicago Edition CitationSheth, Jagdish N; Blattberg. Legends in Marketing: Philip Kotler : Vol. 2 Analytical Marketing. Sage Publications, 2012.
MLA Edition CitationSheth, Jagdish N; Blattberg. Legends in Marketing: Philip Kotler : Vol. 2 Analytical Marketing. 2012.
Warning: These citations may not always be 100% accurate.