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|a R 658.8 SHE.5
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| 100 |
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|a Sheth, Jagadish; Bayus, Barry
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| 245 |
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|a Wiley international encyclopaedia of marketing : Vol.5 Product innovation and management
|c Sheth, Jagadish; Bayus, Barry
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| 250 |
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| 260 |
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|a John Wiley and Sons
|c 2011
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| 300 |
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|a 281 p
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| 490 |
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| 500 |
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| 590 |
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|a Modern Book Centre
|b MBC-1011/12 Dtd 28/09/2012
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| 650 |
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|a Marketing management
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| 942 |
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|c BK
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| 999 |
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|c 144195
|d 144195
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| 952 |
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