APA Edition Citation

Sheth, J. B. (2011). Wiley international encyclopaedia of marketing: Vol.5 Product innovation and management.

Chicago Edition Citation

Sheth, Jagadish; Bayus. Wiley International Encyclopaedia of Marketing: Vol.5 Product Innovation and Management. John Wiley and Sons, 2011.

MLA Edition Citation

Sheth, Jagadish; Bayus. Wiley International Encyclopaedia of Marketing: Vol.5 Product Innovation and Management. 2011.

Warning: These citations may not always be 100% accurate.