Sheth, J. B. (2011). Wiley international encyclopaedia of marketing: Vol.3 Consumer Behaviour.
Chicago Edition CitationSheth, Jagadish Bagozzi. Wiley International Encyclopaedia of Marketing: Vol.3 Consumer Behaviour. John Wiley and Sons, 2011.
MLA Edition CitationSheth, Jagadish Bagozzi. Wiley International Encyclopaedia of Marketing: Vol.3 Consumer Behaviour. 2011.
Warning: These citations may not always be 100% accurate.