Sheth, J. K. (2011). Wiley international encyclopaedia of marketing: Vol.2 Marketing Resesarch.
Chicago Edition CitationSheth, Jagadish Kamakura. Wiley International Encyclopaedia of Marketing: Vol.2 Marketing Resesarch. John Wiley and Sons, 2011.
MLA Edition CitationSheth, Jagadish Kamakura. Wiley International Encyclopaedia of Marketing: Vol.2 Marketing Resesarch. 2011.
Warning: These citations may not always be 100% accurate.