APA Edition Citation

Sheth, J. ;. P. (2011). Wiley international encyclopaedia of marketing: Vol.1 Marketing Statregy.

Chicago Edition Citation

Sheth, Jagadish ; Peterson. Wiley International Encyclopaedia of Marketing: Vol.1 Marketing Statregy. John Wiley and Sons, 2011.

MLA Edition Citation

Sheth, Jagadish ; Peterson. Wiley International Encyclopaedia of Marketing: Vol.1 Marketing Statregy. 2011.

Warning: These citations may not always be 100% accurate.