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Advertising and promotion : an integrated marketing communications perspective

Sonraí Bibleagrafaíochta
Príomhúdar: Belch, George E ; Belch, Michael A; Purani, Keyoor
Formáid: Printed Book
Foilsithe: Tata-McGraw-Hill publishing company, New Delhi 2010
Eagrán:7 edition
Ábhair:
LEADER 00742nam a2200193 4500
020 |c 510 
082 |a S 659 BEL 
100 |a Belch, George E ; Belch, Michael A; Purani, Keyoor 
245 |a Advertising and promotion : an integrated marketing communications perspective  |c Belch, George E ; Belch, Michael A; Purani, Keyoor 
250 |a 7 edition 
260 |a Tata-McGraw-Hill publishing company, New Delhi  |c 2010 
300 |a 1075 p 
490
500 |a SC DEVELOPMENT FUND 2011-2012 
590 |a Modern Book Centre  |b MBC-1667/11 dtd 12/01/2012 
650 |a Advertising 
942 |c BK 
999 |c 144075  |d 144075 
952 |0 0  |1 0  |4 0  |6 S_659_000000000000000_BEL  |7 0  |9 157535  |a IMK  |b IMK  |g 510.00  |l 0  |o S 659 BEL  |p IMK10436  |r 2019-10-25  |w 2019-10-25  |y BK