Crawford, C. M. B. (2011). New products management (9 edition.).
Chicago Edition CitationCrawford, C MerlC; Benedetto. New Products Management. 9 edition. Tata Mc Graw Hill: New Delhi, 2011.
MLA Edition CitationCrawford, C MerlC; Benedetto. New Products Management. 9 edition. 2011.
Warning: These citations may not always be 100% accurate.