Citace podle APA

Keller, K. L. (2003). Strategic brand magement: Building , measuring and managing brand equity (2 edition.).

Styl Chicago

Keller, Kevine Lane. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 2 edition. Prentice Hall of India, 2003.

Citace podle MLA

Keller, Kevine Lane. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 2 edition. 2003.

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