Private label strategy : how to meet the store brand challenge

類似資料

• Private Labels : Introductions
  出版事項: (2006)
• Private label : turning the retail brand threat into your biggest opportunity
  著者:: Lincoln, Keith; Thomassen, Lars
  出版事項: (2008)
• Branding a store : How to build successful retail brands in a changing market place
  著者:: Floor, Ko
  出版事項: (2007)
• Branding a store
  著者:: Floor, Ko
  出版事項: (2007)
• Brand challenge : adapting branding to sectorial imperatives
  著者:: Kampella, Kartikeya
  出版事項: (2015)