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Private label strategy : how to meet the store brand challenge

Manylion Llyfryddiaeth
Prif Awdur:	Kumar, Nirmalya; Steenkamp, Jan-Benedict E M
Fformat:	Printed Book
Cyhoeddwyd:	Harvard Business School Press: Boston 2007
Pynciau:	Brand Management

Eitemau Tebyg

Private Labels : Introductions
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Private label : turning the retail brand threat into your biggest opportunity
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Branding a store : How to build successful retail brands in a changing market place
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Branding a store
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Brand challenge : adapting branding to sectorial imperatives
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Brands and branding
gan: Clifton, Rita ; Simmons, John
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Brands and branding
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Brands and branding /
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Managing Indian brands: Marketing concepts and strategies
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Brand Simple: How the best brands keep it simple and succeed
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Brand immortality : how brand can live long and prosper
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Brand Society How Brands Transform Management and Lifestyle
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Brand management the Indian contest
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Brand management the Indian contest
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Brand positioning: Strategies for competitive advantage
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Brand positioning: Strategies for competitive advantage
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Brand management
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Brand royalty : how the world's top 100 brands thrive and survive
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Brand manners: How to create the self-confident organisation to live the brand
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Brand Manners: How to create the self-confident organisation to live the brand
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Brand royalty: how the world`s top 100 brands thrive and survive /
gan: Haig, Matt .
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Brand management
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Strategic brand management
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9 brand shaastras :nine successful brand successful brand strategies to build
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Global brand strategy : unlocking brand potential across countries, culures and markets
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Global brand strategy: unlocking brand potential across countries, cultures and markets /
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