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Private label strategy : how to meet the store brand challenge

Bibliographic Details
Main Author: Kumar, Nirmalya; Steenkamp, Jan-Benedict E M
Format: Printed Book
Published: Harvard Business School Press: Boston 2007
Subjects:
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260 |a Harvard Business School Press: Boston  |c 2007 
300 |a 267 p 
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590 |a Modern Book Centre  |b MBC-2056/09 dtd 16-12-2009 
650 |a Brand Management 
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