Private label strategy : how to meet the store brand challenge

Lignende værker

• Private Labels : Introductions
  Udgivet: (2006)
• Private label : turning the retail brand threat into your biggest opportunity
  af: Lincoln, Keith; Thomassen, Lars
  Udgivet: (2008)
• Branding a store : How to build successful retail brands in a changing market place
  af: Floor, Ko
  Udgivet: (2007)
• Branding a store
  af: Floor, Ko
  Udgivet: (2007)
• Brand challenge : adapting branding to sectorial imperatives
  af: Kampella, Kartikeya
  Udgivet: (2015)