Private label strategy : how to meet the store brand challenge

ग्रंथसूची विवरण
मुख्य लेखक: Kumar, Nirmalya; Steenkamp, Jan-Benedict E M
स्वरूप: Printed Book
प्रकाशित: Harvard Business School Press: Boston 2007
विषय:
Brand Management
विवरण
भौतिक वर्णन:267 p

समान संसाधन