APA Edition Citation

Kumar, N. S. (2007). Private label strategy: How to meet the store brand challenge.

Chicago Edition Citation

Kumar, Nirmalya; Steenkamp. Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press: Boston, 2007.

MLA Edition Citation

Kumar, Nirmalya; Steenkamp. Private Label Strategy: How to Meet the Store Brand Challenge. 2007.

Warning: These citations may not always be 100% accurate.