Kumar, N. S. (2007). Private label strategy: How to meet the store brand challenge.
Chicago Edition CitationKumar, Nirmalya; Steenkamp. Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press: Boston, 2007.
Deismireacht MLAKumar, Nirmalya; Steenkamp. Private Label Strategy: How to Meet the Store Brand Challenge. 2007.
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