Mcgrath, R. G. M. (2009). Discovery driven growth: A breakthrough process to reduce risk and seize opportunity.
Chicago Edition CitationMcgrath, Rita Gunther; MacMillan. Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Harvard Business School Press, 2009.
Cita MLAMcgrath, Rita Gunther; MacMillan. Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. 2009.
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