Mcgrath, R. G. M. (2009). Discovery driven growth: A breakthrough process to reduce risk and seize opportunity.
Citação norma ChicagoMcgrath, Rita Gunther; MacMillan. Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Harvard Business School Press, 2009.
Citação norma MLAMcgrath, Rita Gunther; MacMillan. Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. 2009.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.