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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Sonraí Bibleagrafaíochta
Príomhúdar: Kumar, Nirmalya
Formáid: Printed Book
Foilsithe: Harvard Business School Press: Boston 2004
Ábhair:

University of Kerala

Sonraí sealbhúcháin ó University of Kerala
Gairmuimhir: V1.Nk Q0.1-Q0.3(R)
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