APA Edition Citation

Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation.

Chicago Edition Citation

Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press: Boston, 2004.

MLA Edition Citation

Kumar, Nirmalya. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. 2004.

Warning: These citations may not always be 100% accurate.