Cita APA

Tellis, G. J. (2009). Effective advertising: Understanding when, how, and why advertising works.

Chicago Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Response Books, New Delhi, 2009.

Cita MLA

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. 2009.