APA Edition Citation

Tellis, G. J. (2009). Effective advertising: Understanding when, how, and why advertising works.

Chicago Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Response Books, New Delhi, 2009.

MLA Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. 2009.

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