Mehta, S. (2008). Marketing to win: Design and campaigns to achieve market dominance.
Chicago Edition CitationMehta, Satish. Marketing to Win: Design and Campaigns to Achieve Market Dominance. Pearson Power, 2008.
MLA Edition CitationMehta, Satish. Marketing to Win: Design and Campaigns to Achieve Market Dominance. 2008.
Warning: These citations may not always be 100% accurate.