APA Edition Citation

Haig, M. (2008). Brand failures: The truth about the 100 biggest branding mistakes of all time.

Chicago Edition Citation

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page Inda Pvt Ltd: New Delhi, 2008.

MLA Edition Citation

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. 2008.