Pringle, H. F. (2008). Brand immortality: How brand can live long and prosper.
Chicago Edition CitationPringle, Hamish; Field. Brand Immortality: How Brand Can Live Long and Prosper. Kogan Page Inda Pvt Ltd: New Delhi, 2008.
MLA Edition CitationPringle, Hamish; Field. Brand Immortality: How Brand Can Live Long and Prosper. 2008.
Warning: These citations may not always be 100% accurate.