Bruce, M. B. (2002). Design in business: Strategic innovation through design.
Chicago Edition CitationBruce, Margaret; Bessant. Design in Business: Strategic Innovation Through Design. Prentice Hall: Harlow, 2002.
MLA Edition CitationBruce, Margaret; Bessant. Design in Business: Strategic Innovation Through Design. 2002.
Warning: These citations may not always be 100% accurate.