APA Edition Citation

Shah, K. d. (2009). Advertising and promotions: An IMC perspective.

Chicago Edition Citation

Shah, Kruthi; dD'Souza. Advertising and Promotions: An IMC Perspective. TATA McGraw-Hill Publishing Co., New Delhi, 2009.

MLA Edition Citation

Shah, Kruthi; dD'Souza. Advertising and Promotions: An IMC Perspective. 2009.

Warning: These citations may not always be 100% accurate.