Belch, G. . E. ;. B. (2010). Advertising and promotion: An integrated marketing communications perspective (7 edition.).
Chicago ZitierstilBelch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7 edition. Tata-McGraw-Hill publishing company, New Delhi, 2010.
MLA ZitierstilBelch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7 edition. 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.