Kapoor, J. (2009). 24 brand mantras: Finding a place in the minds and hearts of consumers (2 edition.).
Chicago Edition CitationKapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. 2 edition. Response Books, 2009.
MLA Edition CitationKapoor, Jagdeep. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. 2 edition. 2009.
Warning: These citations may not always be 100% accurate.