Harvard Business School Press. (2006). Harvard business essentials: Marketer's toolkit.
Chicago Edition CitationHarvard Business School Press. Harvard Business Essentials: Marketer's Toolkit. Harvard Buisness School Press, 2006.
MLA Edition CitationHarvard Business School Press. Harvard Business Essentials: Marketer's Toolkit. 2006.
Warning: These citations may not always be 100% accurate.