Evaluating marketing actions and outcomes

Antzeko izenburuak

• Market-driven thinking
  nork: Woodside, Arch G.
  Argitaratua: (2005)
• Marketing-Driven Thinking: Achievieng Contextual Intelligence
  nork: Woodside, Arch G.
  Argitaratua: (2006)
• Marketing management in action
  nork: Buell, Victor P.
  Argitaratua: (1970)
• Marketing management and administrative action
  nork: Britt, Stuart Henderson
  Argitaratua: (1968)
• Marketing management and administrative action.
  nork: Britt, Steuart Henderson
  Argitaratua: (1963)