Kotler, P. A. (2005). Principles of marketing (10 edition.).
Chicago Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 10 edition. Prentice Hall: New Delhi, 2005.
MLA Edition CitationKotler, Philip; Armstrong. Principles of Marketing. 10 edition. 2005.
Warning: These citations may not always be 100% accurate.