Cita APA

Malhotra, N. K. (2007). Marketing Research: An applied orientation (5 edition.).

Chicago Edition Citation

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2007.

Cita MLA

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5 edition. 2007.