Keller, K. L. (2008). Strategic brand magement: Building , measuring and managing brand equity (3 edition.).
Stile di citazione ChicagoKeller, Kevine Lane. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 3 edition. Prentice Hall of India, 2008.
Citazione MLAKeller, Kevine Lane. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 3 edition. 2008.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.