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Strategic brand magement : building , measuring and managing brand equity
| Egile nagusia: | |
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| Formatua: | Printed Book |
| Argitaratua: |
Prentice Hall of India
2008
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| Edizioa: | 3 edition |
| Gaiak: |
| Alearen deskribapena: | Acc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009) |
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