Keller, K. L. (2008). Strategic brand magement: Building , measuring and managing brand equity (3 edition.).
Style de citation ChicagoKeller, Kevine Lane. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 3 edition. Prentice Hall of India, 2008.
Style de citation MLAKeller, Kevine Lane. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 3 edition. 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.