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Services marketing : people, technology and strategy

Bibliographic Details
Main Author: Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
Format: Printed Book
Published: Pearson Education Asia 2008
Edition:5 edition
Subjects:
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250 |a 5 edition 
260 |a Pearson Education Asia  |c 2008 
300 |a 594 p 
490
500 |a Acc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009) 
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650 |a Services marketing 
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