APA Edition Citation

Mullin, R. C. (2008). Sales promotion: How to create implement & integrate campaigns that really work.

Chicago Edition Citation

Mullin, Roddy; Cummins. Sales Promotion: How to Create Implement & Integrate Campaigns That Really Work. Kogan Page Inda Pvt Ltd: New Delhi, 2008.

MLA Edition Citation

Mullin, Roddy; Cummins. Sales Promotion: How to Create Implement & Integrate Campaigns That Really Work. 2008.