APA Edition Citation

Kapferer, J. (2009). The New strategic brand management creating and sustaining brand equity long term.

Chicago Edition Citation

Kapferer, Jean-Noel. The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term. Kogan Page Inda Pvt Ltd: New Delhi, 2009.

MLA Edition Citation

Kapferer, Jean-Noel. The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term. 2009.

Warning: These citations may not always be 100% accurate.