Kapferer, J. (2009). The New strategic brand management creating and sustaining brand equity long term.
Chicago Stili AlıntıKapferer, Jean-Noel. The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term. Kogan Page Inda Pvt Ltd: New Delhi, 2009.
MLA AlıntıKapferer, Jean-Noel. The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term. 2009.
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