The Global brand : how to create and develop lasting brand value in the world market

Antzeko izenburuak

• The brand marketing book: Creating, managing, and extending the value of your brand
  nork: Marconi, Joe
  Argitaratua: (2001)
• Creating powerful brands
  nork: Chernatony, Leslie De ; McDonald, Malcom; Wallace, Elaine
  Argitaratua: (2015)
• Creating powerful brands /
  nork: Chernatony, Leslie de .
  Argitaratua: (2006)
• Creating Passion Brands: Getting to the heart of branding
  nork: Edwards, Helen; Day, Derek
  Argitaratua: (2005)
• Brands and branding
  nork: Clifton, Rita ; Simmons, John
  Argitaratua: (2009)