APA Edition Citation

Hollis, N. (2008). The Global brand: How to create and develop lasting brand value in the world market.

Chicago Edition Citation

Hollis, Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. Palgrave macmillan, 2008.

MLA Edition Citation

Hollis, Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. 2008.

Warning: These citations may not always be 100% accurate.