APA Edition Citation

Wilshurst, J. M. (2002). Fundamentals and practice of marketing.

Chicago Edition Citation

Wilshurst, John; Mackay. Fundamentals and Practice of Marketing. Butterworth-Heinemann, Oxford, 2002.

MLA Edition Citation

Wilshurst, John; Mackay. Fundamentals and Practice of Marketing. 2002.

Warning: These citations may not always be 100% accurate.