Carlson, C. R. W. (2006). Innovation: The five disciplines for creating what customers wan.
Chicago Edition CitationCarlson, Curtis R; Wilmot. Innovation: The Five Disciplines for Creating What Customers Wan. Crown business, 2006.
MLA Edition CitationCarlson, Curtis R; Wilmot. Innovation: The Five Disciplines for Creating What Customers Wan. 2006.
Warning: These citations may not always be 100% accurate.