Haig, M. (2006). Brand failures: The truth about the 100 biggest brandinbg mistakes of all time.
Style de citation ChicagoHaig, Matt. Brand Failures: The Truth About the 100 Biggest Brandinbg Mistakes of All Time. Kogan Page, 2006.
Style de citation MLAHaig, Matt. Brand Failures: The Truth About the 100 Biggest Brandinbg Mistakes of All Time. 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.