APA Edition Citation

Mahajan, G. (2008). Customer value investment: Formula for sustained business success.

Chicago Edition Citation

Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. Response Books, 2008.

MLA Edition Citation

Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. 2008.

Warning: These citations may not always be 100% accurate.