Implementing CRM: from technology to knowledge

Antzeko izenburuak

• CRM at the speed of light
  nork: Greenberg, Paul
  Argitaratua: (2003)
• Customer relationship management (CRM)
  nork: Singh, P P; Kumar, N Jinender
  Argitaratua: (2009)
• Building Data mining applications for CRM
  nork: Berson, Alex; Smith, Stephen, Therling, Kurt
  Argitaratua: (2011)
• CRM : redefining customer relationship management
  nork: Peel, Jeffrey
  Argitaratua: (2002)
• CRM at the speed of light : fouth edition ; Social crm strategies, tools and techniques for engaging your customers
  nork: Greenberg, Paul
  Argitaratua: (2010)